Every thing needs a start.When you buy something in Europe and it says made in Europe / EU - instead of a specific country. You can bet your money that its made in Bulgaria, Romania & Co.
But dont blame the companies, blame the people that have prejudices towards those countries.
Korean and Taiwanese and Chinese products even had had worse prejudices in
the before.
20 years ago noone thought Türks can product jets or missile or UAV,the defence industry achieved.
Now is the turn of civilian industry