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The C/Compact segment is about half of the new auto market in Turkiye. If you want something a bit decent and not a tin-vehicle, one of the cheapest SUV, for example, is the Peugeot 2008's(B segment) most empty model. Its starting price is 750,000 TL. Qashqai and CR-V are roughly 1 million. Even crossover models in B segment start at 650,000 TL. For higher-end brands and models with the same premium equipment and Ncap standard as the Togg, the starting figures reach up to 3 million. C-segment full electric vehicles also start above 1/1,2 million TL without exception.
If Togg can offer a EuroNCAP 5-star and fully electric C-segment SUV with the equipment they mentioned for less than 900,000 TL, I think the demand will be high. I know it's ridiculous, but no matter how crazy the car prices are in our country, people don't postpone their car purchases. There are two reasons for this, first, the automobile is considered as an asset purchase and its investments are protected against inflation. The second reason is that people like to show off and see their automobile as an indicator of their status( I know it is ridiculus but it is a fact). In our country, household incomes are declining in real terms against exchange rates, but purchasing parity is still strong. So we can reach easily much more loan utilizations according to real income. Moreover, since vehicle financing for Togg will be supported by the state, it will be much more attractive than other vehicle financing.
In short, contrary to the general opinion, I think that if this vehicle is competitively priced, buyers will wait in the order queue for months. Even now, when you want to buy a vehicle in the desired configuration in the 1 million TL band, you wait for a minimum of 2 months. With the last law change, some legal obstacles were introduced to prevent this (such as 6 months and 6,000km), but many global factors, especially related to the chip crisis, are still ongoing. All state banks will announce special financing packages for this vehicle. If public institutions also start buying, this brand will only be able to meet domestic demand for first years.
If Togg can offer a EuroNCAP 5-star and fully electric C-segment SUV with the equipment they mentioned for less than 900,000 TL, I think the demand will be high. I know it's ridiculous, but no matter how crazy the car prices are in our country, people don't postpone their car purchases. There are two reasons for this, first, the automobile is considered as an asset purchase and its investments are protected against inflation. The second reason is that people like to show off and see their automobile as an indicator of their status( I know it is ridiculus but it is a fact). In our country, household incomes are declining in real terms against exchange rates, but purchasing parity is still strong. So we can reach easily much more loan utilizations according to real income. Moreover, since vehicle financing for Togg will be supported by the state, it will be much more attractive than other vehicle financing.
In short, contrary to the general opinion, I think that if this vehicle is competitively priced, buyers will wait in the order queue for months. Even now, when you want to buy a vehicle in the desired configuration in the 1 million TL band, you wait for a minimum of 2 months. With the last law change, some legal obstacles were introduced to prevent this (such as 6 months and 6,000km), but many global factors, especially related to the chip crisis, are still ongoing. All state banks will announce special financing packages for this vehicle. If public institutions also start buying, this brand will only be able to meet domestic demand for first years.
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