I have already shared this short article, which I think is relevant to our topic, on Twitter, albeit in Turkish, and I am leaving the English version here.
Below are the steps that can be taken to increase the export figures of the Turkish defence industry, point by point.
1 - Increasing investment in research and development (R&D): In order to develop advanced technologies and innovative products, more funds should be allocated to R&D. ‘Unfortunately, funds are not allocated to the desired extent. ‘Unfortunately, the funds are not allocated to the desired extent.
2 - International marketing strategies: Effective advertising and marketing campaigns should be carried out in the target markets. Participation in defence industry trade fairs and events should be increased. ‘Lack of well-equipped professionals who speak foreign languages like native speakers in this field.
3 - Direct distribution agreements between states: Increase the state-to-state ratio in B2B sales with the countries and governments we cross. To this end, strong lobbying activities should be carried out and the number of visits increased.
4 - Quality and certification: By spreading international quality production at the grassroots level, production should be carried out in accordance with high standards and the necessary certification processes should be completed.
5 - Increasing domestic production capacity: Domestic production capacity and the supply chain should be strengthened to support exports. There is a serious problem in this regard, namely the lack of funding. Companies should be supported financially through the provision of export credits and incentives.
6 - Customer support and training services: Customer satisfaction should be ensured by providing technical support and training services for exported products.
7 - Market diversification: New markets should be developed by conducting market research for different geographical regions. Our embassies and consulates have a lot of work to do.
8 - One of the most urgent needs is to establish a bank to provide financing loans for the defence industry to sell our products to other countries. Thank you for reading.
